BSc (Hons) Digital Marketing

The BSc (Hons) Digital Marketing programme aims to:
Empower learners by enhancing their knowledge and skills in way that will enable them to think strategically about the organisation growth.
Enable learners to discuss the recent trends in Digital Marketing and also assess legal issues in relation to Digital Marketing.
Enable learners to develop effective Digital Marketing practices to solve Marketing and Digital Marketing related situation. To equip them with the relevant skills and competencies to excel in Digital Marketing.
This BSc (Hons) Digital Marketing programme will allow learners to acquire a creative flair in Digital Marketing, develop an interest in the digital elements of today’s world and also apply the different digital techniques in the irrespective workplace. It will also help learners to acquire future proof skills to ensure the relevance of ever-changing environment of the digital economy.

Tuition fees

 No Tuition fees for first time undergraduates Mauritian Learners

Entry Requirements

A pass in English Language at Cambridge School Certificate/ ‘O’ Level or equivalent

AND EITHER Pass in:
3 subjects at A-level and 1 subject at subsidiary level at Higher School Certificate Examination;

OR Pass in:
2 subjects at A-level and 2 subjects at subsidiary level at the Higher School Certificate Examination;

OR Pass in:
3 subjects at A-level at the London General Certificate Examination.

OR any other qualifications acceptable to OU.

Intake 2025
  • February
  • August

Scholarships
  • Scholarship for Open university of Mauritius Toppers after graduation

Duration

 Minimum: 3 years Maximum: 6 years
Year 1
  • Management Principles
  • Introduction to Digital Marketing
  • Fundamentals of Finance
  • Services Marketing
  • Principles of Marketing
  • Marketing Communications
  • Business Communication Skills
  • Legal and EthicalConsiderations in Digital Marketing
  • Academic Literacies
  • Brand Management

Year 2
  • Search Engine Optimization
  • Marketing Research
  • Customer Relationship Management
  • Web Development
  • Social Media Marketing
  • Introduction to FinTech
  • Pay-per-clickMarketing
  • Content Marketing
  • Marketing & Society

Year 3
  • Email and Mobile Marketing
  • Big Data Analytics
  • Digital Advertising
  • Digital Marketing Strategy
  • Digital Marketing Analytics
  • International Marketing
  • Dissertation
Payment Facilities
Instalments Facilities upon request
Number of Modules
15 (6 credits per module)
Fee Structure

Mauritian
Total: Rs 153,000

SADC
Total: US$ 3,825

International (Non-SADC)
Total: US$ 5,750
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