BSc (Hons) Marketing Management

The BSc (Hons) Marketing Management programme is designed to equip learners with the strategic thinking, practical skills, and in-depth knowledge needed to excel in today’s dynamic Marketing landscape. Through this programme, learners will be able to develop effective Marketing practices to solve Marketing challenges. The Marketing Management programme is most suitable for those already working in the Marketing environment or wishing to pursue a career in Marketing. 

Tuition fees

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Entry Requirements

 General Entry Requirements

Intake
  • February
  • August

Scholarships
  • Scholarship for Open university of Mauritius Toppers after graduation

Duration

 Minimum: 3 years Maximum: 6 years
Year 1

Year 1 Semester 1

  • Accounting Fundamentals
  • Business Economics
  • Fundamentals of Finance
  • Management Principles
  • Academic Literacies

Year 1 Semester 2

  • Introduction to Business Law
  • Principles of Marketing
  • Organisational Behaviour And Analysis
  • Business Communication Skills
  • Consumer Psychology

Year 2

Year 2 Semester 1

  • Brand Management
  • Marketing Management
  • Marketing Communications
  • Essentials of Statistics
  • Retail Marketing

Year 2 Semester 2

  • Management Information System
  • Marketing Strategy
  • Consumer Behaviour and Building Relationship
  • Services Marketing
  • Marketing Research

Year 3

Year 3 Semester 1

  • Marketing and Society
  • Marketing Planning
  • International Marketing
  • Global and International Business Contexts
  • Dissertation

Year 3 Semester 2

  • Digital Media Marketing and E-Business
  • Corporate Governance and Ethics
Payment Facilities
Instalments Facilities upon request
Number of Modules
27 Modules (3/6/7/8 Credits)
Dissertation (15 Credits)
Fee Structure

Mauritian
Total: Rs 153,000

SADC
Total: US$ 4,320

International (Non-SADC)
Total: US$ 6,840
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