BSc (Hons) Marketing Management

Mauritian Applicants
International Applicants

The programme aims to:
Enhance the knowledge and skills of learners in ways that will enable them to think strategically about the growth of their organisation.
Enable learners to develop effective marketing practices to solve marketing problems.
Equip learners with the relevant skills and competencies to excel in Marketing.
This programme provides learners with the opportunity to gain an in-depth understanding of the field and acquire the skills and experience they need to work in a Marketingg role. The programme is most suitable for those already working in the field of marketing or wishing to pursue a career in sales, market research, branding,  promotions or marketing in general.

Tuition fees

 No Tuition fees for first time undergraduates Mauritian Learners

Entry Requirements

A pass in English Language at Cambridge School Certificate/ ‘O’ Level or equivalent

AND EITHER Pass in:
3 subjects at A-level and 1 subject at subsidiary level at Higher School Certificate Examination;

OR Pass in:
2 subjects at A-level and 2 subjects at subsidiary level at the Higher School Certificate Examination;

OR Pass in:
3 subjects at A-level at the London General Certificate Examination.

OR any other qualifications acceptable to OU.

Intake 2025
  • February
  • August

Scholarships
  • Scholarship for Open university of Mauritius Toppers after graduation

Duration

Minimum: 3 years Maximum: 6 years
Year 1
  • Accounting Fundamentals
  • Introduction to Business Law
  • Business Economics
  • Principles of Marketing
  • Fundamentals of Finance
  • Organisation Behaviour and Analysis
  • Management Principles
  • Business Communication Skills
  • Academic Literacies
  • Consumer Psychology

Year 2
  • Brand Management
  • Marketing Management
  • Marketing Communications
  • Essential of Statistics
  • Retail Marketing
  • Management Information System
  • Marketing Strategy
  • Consumer Behaviour and Building Relationship
  • Services Marketing
  • Marketing Research

Year 3
  • Marketing and Society
  • Marketing Planning
  • International Marketing
  • Global and International Business Contexts
  • Dissertation
  • Digital Media Marketing and E-Business
  • Corporate Governance and Ethics
Payment Facilities
Instalments Facilities upon request
Number of Modules
27 Modules (3/6/7/8 Credits)
Dissertation (15 Credits)
Fee Structure

Mauritian
Total: Rs 153,000

SADC
Total: US$ 4,320

International (Non-SADC)
Total: US$ 6,840
Apply Now

Why study at Open University of Mauritius

International experience

Experience flexible, high-quality education that is adapted to your busy lifestyle. Through OU’Learn Blackboard and our new Student Management Information Systems (SIMS), we empower you with cutting-edge educational technologies, ensuring seamless access to resources, personalised support, and an interactive learning experience.

Ranking in last 10 years

OU has been ranked as the public university with the highest enrolment in Mauritius for several years.

Career

Boost your career with industry-oriented programmes and soft skills, tailored to meet the demands of the modern job market.

Testimonials

Virtual Tour

Community Engagement Cell

Rules & Regulations