BSc (Hons) Marketing Management

Mauritian Applicants
International Applicants

The BSc (Hons) Marketing Management programme is designed to equip students with the strategic thinking, practical skills, and in-depth knowledge needed to excel in today’s dynamic marketing landscape. Learners gain expertise in key areas such as market research, branding, promotions, and sales, while developing effective marketing strategies to solve real-world business challenges. Ideal for both aspiring marketers and professionals seeking career advancement, this degree prepares graduates for roles in marketing management, digital marketing, and brand development across a wide range of industries.

Tuition fees

 No Tuition fees for first time undergraduates Mauritian Learners

Entry Requirements

A pass in English Language at Cambridge School Certificate/ ‘O’ Level or equivalent

AND EITHER Pass in:
3 subjects at A-level and 1 subject at subsidiary level at Higher School Certificate Examination;

OR Pass in:
2 subjects at A-level and 2 subjects at subsidiary level at the Higher School Certificate Examination;

OR Pass in:
3 subjects at A-level at the London General Certificate Examination.

OR any other qualifications acceptable to OU.

Intake 2025
  • February
  • August

Scholarships
  • Scholarship for Open university of Mauritius Toppers after graduation

Duration

 Minimum: 3 years Maximum: 6 years
Year 1
  • Accounting Fundamentals
  • Introduction to Business Law
  • Business Economics
  • Principles of Marketing
  • Fundamentals of Finance
  • Organisation Behaviour and Analysis
  • Management Principles
  • Business Communication Skills
  • Academic Literacies
  • Consumer Psychology

Year 2
  • Brand Management
  • Marketing Management
  • Marketing Communications
  • Essential of Statistics
  • Retail Marketing
  • Management Information System
  • Marketing Strategy
  • Consumer Behaviour and Building Relationship
  • Services Marketing
  • Marketing Research

Year 3
  • Marketing and Society
  • Marketing Planning
  • International Marketing
  • Global and International Business Contexts
  • Dissertation
  • Digital Media Marketing and E-Business
  • Corporate Governance and Ethics
Payment Facilities
Instalments Facilities upon request
Number of Modules
27 Modules (3/6/7/8 Credits)
Dissertation (15 Credits)
Fee Structure

Mauritian
Total: Rs 153,000

SADC
Total: US$ 4,320

International (Non-SADC)
Total: US$ 6,840
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Why study at Open University of Mauritius

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Experience flexible, high-quality education that is adapted to your busy lifestyle. Through OU’Learn Blackboard and our new Student Management Information Systems (SIMS), we empower you with cutting-edge educational technologies, ensuring seamless access to resources, personalised support, and an interactive learning experience.

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OU has been ranked as the public university with the highest enrolment in Mauritius for several years.

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Boost your career with industry-oriented programmes and soft skills, tailored to meet the demands of the modern job market.

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