BSc (Hons) Digital Marketing

The BSc (Hons) Digital Marketing programme aims to:

  • Empower learners by enhancing their knowledge and skills in ways that will enable them to think strategically about the growth of their organisation.
  • Enable learners to develop effective Digital Marketing practices to solve Marketing and Digital Marketing marketing challenges
  • Equip learners within the relevant skills and competencies to excel in Digital Marketing.

This BSc (Hons) Digital Marketing programme will allow learners to acquire a creative flair in Digital Marketing, develop an interest in the Digital elements of today’s world and also apply the different Digital techniques in their respective organisations. It will also help learners to acquire future proof skills to ensure the relevance of ever-changing environment of the digital economy

Tuition fees

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Entry Requirements

 General Entry Requirements

Intake
  • February
  • August

Scholarships
  • Scholarship for Open university of Mauritius Toppers after graduation

Duration

 Minimum: 3 years Maximum: 6 years
Year 1

Year 1 Semester 1

  • Management Principles
  • Fundamentals of Finance
  • Principles of Marketing
  • Business Communications Skills
  • Academic Literacies

Year 1 Semester 2

  • Introduction to Digital Marketing
  • Services Marketing
  • Marketing Communications
  • Legal and Ethical considerations in Digital Marketing
  • Brand Management

Year 2

Year 2 Semester 1

  • Search Engine Optimization
  • Web Development
  • Introduction to FinTech
  • Content Marketing
  • Marketing and Society

Year 2 Semester 2

  • Pay-per-click Marketing
  • Marketing Research
  • Customer Relationship Management
  • Social Media Marketing

Year 3

Year 3 Semester 1

  • Email and Mobile Marketing
  • Digital Advertising
  • Digital Marketing Analytics
  • Dissertation

Year 3 Semester 2

  • Big Data Analytics
  • Digital Marketing Strategy
  • International Marketing
Payment Facilities
Instalments Facilities upon request
Number of Modules
15 (6 credits per module)
Fee Structure

Mauritian
Total: Rs 153,000

SADC
Total: US$ 3,825

International (Non-SADC)
Total: US$ 5,750
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